The French fashion house Zadig & Voltaire, which fosters casual, boho and rock styles with a significant dash of cool elegance, presents its new fragrant pair in September 2016 announced with the slogan “This is Zadig!”. The perfume pair consists of a feminine and a masculine edition: This is Her! and This is Him!. The perfumes are created in cooperation with the company Beaute Prestige International (BPI).
Cecilia Bönström, artistic director of Zadig & Voltaire, said to wwd that the idea was to break from what already existed on the market and “to find a balance of something really clean and something darker, more mysterious.”
The woody, floral and gourmand This is Her, signed by perfumer duo Sidonie Lancesseur and Michel Almairac, contains notes of pink pepper, Sambac jasmine, milky chestnut cream, vanilla and sandalwood. It is available as a 50 ml Eau de Parfum.
The bottles have a simple design with cracked edges, white for her for and black for him. The precious materials, with sandalwood as a signature, and the cool design try to offer something new in accordance with the edgy image of the brand.
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