Nowness by Yohji Yamamoto is a fragrance for women and men. Nowness was launched in 2018.
“A long time is needed to achieve this effect. Once upon a time I decided to create this type of style, and became a designer of time. “I DO NOT WANT TO LOOK BACK. IF YOU LOOK BACK, YOU CANNOT MAKE PROGRESS.” – a note from the brand.
Contents to be unveiled in 2019.


