Attimo L’Eau Florale represents the essence of life’s most precious instants with a delicate and romantic floral soul. L’Eau Florale is a celebration of bright femininity with the chic touch of Salvatore Ferragamo.
The Concept Truly elegant, refined and full of light are the key values of this Attimo reinterpretation. A fragrance that exudes the most graceful side of femininity, with a touch of seduction and sensuality. The perfect fragrance to sign and capture every moment of everyday with timeless and romantic elegance.
The Packaging Attimo’s flacon is revamped with a fresher and more romantic mood. The curvy flacon is embraced with a refined pink gold band and the sophisticated red Attimo logo. The brilliant pink juice emphasizes the romantic femininity of this floral and vivid creation.
The outer packaging expresses the femininity and romance of the fragrance with the soft color palette that brightens the aura of the box. The pink gold at the top of the outer carton and the fresh and flowery pink stripe confer a graceful feeling flattered by the elegance of the red Salvatore Ferragamo logo.
The seductive notes of Attimo are taken into a new dimension to fully embrace the daytime and sensual feminine character through refined drops of flowers. The luminous bouquet of this fragrance is introduced by an opening of the luscious and crisp Nashi Pear, colourful hints of Kumquat and delicate watery Lotus Flower notes.
The graceful and naturally elegant heart of the fragrance is a triumph of rosy and subtly spicy Peony with a sophisticated touch of Bulgarian Rose and soft Jasmin. The signature of Attimo L’Eau Florale is enlightened by the exotic Frangipani Flower and underlined by woody notes of Patchouli. Creators: Jean-Pierre Bethouart andAnnick Menardo of Firmenich.
The advertising campaign is the reinterpretation of the sensual, elegant and luxurious Attimo woman with a more delicate and romantic touch. Feminine brightness and radiant lightness are the key messages. It celebrates those special moments that make life thrilling and the emotions connected to them.