Moschino presents the new men’s fragrance in 2011 named Moschino Forever. The perfume’s name is inspired by classic pieces of apparel that are timeless, yet interpreted in a fun, elegant and somewhat ironically matter in the style of Moschino.
The aromatic fougere composition of the fragrance, which signed by Nathalie Lorson of Firmenich, begins with fresh notes of bergamot, kumquat, and the star anise. The heart of clary sage, black pepper and tonka leads to the woody base of vetiver, sandalwood and musk.
Photographer Alasdair McLellan shot the campaign featuring the British model and musician Josh Beech. Josh Beech was also the face of Moschino fashion campaign for spring/summer 2011. The transparent glass bottle is of classic rectangular shape, decorated with a silver cap that displays the brand logo.