La Vie Est Belle is a new Lancome fragrance, available on the market from fall 2012. The concept of this fragrance is centered on the idea of natural and simple beauty, freedom from conventions and the choice of once own vision of happiness. The fragrance is a kind of outlook on life, inspired by joy and pleasure in small things.
This gourmand yet elegant composition is developed by perfumers Olivier Polge,Dominique Ropion and Anne Flipo. The final formula is the result achieved after three years of probation and 5000 versions. Iris is the key ingredient of the perfume, surrounded by orange blossoms and jasmine in the heart. The composition’s opening provides fruity flavors of black currant and pear, while the base is warm, gourmand and powdery due to almond-like accords of tonka bean, praline, patchouli and vanilla.
The flacon is a redesigned version of the classic Lancome bottle from 1949. Actress Julia Roberts is the face of the campaign, shot by director Tarsem Singh.