Under the COTY license, HUGO BOSS will present the newest fragrance for women, BOSS ALIVE, on February 15, 2020, composed by the renowned perfumer Annick Menardo. The new edition, BOSS ALIVE Eau de Parfum, is designed to celebrate the bliss of being immersed in the moment. “A new female scent inspired by women who make bold moves, ALIVE is defined by its addictive femininity, magnetism and strength; characteristics the BOSS Woman draws on each day as she creates her own definition of success.”
A phenomenal fruity explosion: “A sparkling burst of fruits at the top of this scent offers a radiant and addictive start that promotes a passionate state of mind in its wearer. With crunchy and energetic notes of Apple mingling together with playful and sharp Blackcurrant, sun-kissed Plum and warm Cinnamon, the sweet and fruity character of the scent is expressed at all moments – acting as a reminder that life can be a source of endless happiness if lived vibrantly. The addition of natural Madagascan Vanilla, deliciously sweet in many facets, rapidly develops and becomes a marker of the perfume, a symbol of the joie de vivre that the ALIVE woman possesses.”
An empowered floral magnetism: “The floral quality of ALIVE is drawn from the luminous, alluring Indian Jasmine Sambac, which is the center of this scent. A symbol of radiant femininity, it unfolds with simplicity and allure. Enveloping the senses with its free-spirited magnetism, it brings on the wearer’s irresistible confidence. The pure and white quality of the heart note contrasts with the subtle, dry aroma of Thyme; a reflection of her ability to balance awareness and abandon with ease.”
A confident woody femininity: “The backbone of ALIVE is created by the vibrant and strong woods at the base, composed with Chinese Cedarwood essences to create a strong character, both structural and soft at the same time. Combined with smooth, creamy Sandalwood, Olive wood and Alaskan Goldenwood, the scent’s intense yet reassuring warmth and strength inspires the wearer to march to the rhythm of her own drum. “
BOSS Fragrances, a division of Coty Inc., is pleased to announce the faces of its new BOSS ALIVE fragrance campaign: Emma Roberts, Laura Harrier, Bruna Marquezine and Chloe Bennet.
TOP NOTES: Apple, Blackcurrant, Plum, Cinnamon, Madagascan Vanilla
MIDDLE NOTES: Jasmine Sambac, Thyme
BASE NOTES: Chinese Cedarwood, Sandalwood, Olive wood, Alaskan Goldenwood
Addictive, magnetic and strong. The fragrance is as multifaceted as the woman who wears it, giving her the confidence to pursue her path and define her own version of success. Each time she applies it, it reminds her that living in the present is the place she feels her most fulfilled, free and happy, and when she values her personal happiness, new meaning is brought to each moment – and that’s what makes her #FeelALIVE.
BOSS ALIVE will be available as a 30ml Eau de Parfum, 50ml Eau de Parfum and 80ml Eau de Parfum starting February 15th 2020