Matrix has you. Inspired by The Martix movie, and by the virtual world of the future (or already present) times, Givenchy introduced their perfume Pi Neo in September 2008. It was designed by perfumers of the house of Givaudan. According to the designer, the new perfume is not a variation of the Pi theme, but an absolutely independent fragrance carrying an idea of reality revision.
The known fragrancy notes are: mandarin, bergamot, myrrh, cedar and patchouli.
Pi is a mathematic constant often used in mathematics and physics. An irrational number. π can be defined in Euclid’s pyramid as a relation between volume and diameter of a circle. π is also known as Archimedes’ constant and Ludolf’s number. The name Pi denotes perimetros, which means ‘to measure around’ when translated from Greek.
Givenchy combined Pi with futuristic Neo from Matrix and reached Givenchy‘s constant: ‘to smell well everywhere’!
Pi Neo arrives in a glass bottle and by its design it reminds of the original Pi, with a difference that it is not shaped like a pyramid, but like a square, with sharp cut sides and the same top as its predecessor, but this time made of metal and coloured in silver.
As for the composition, the olfactive director Francoise Dounche was in charge of this new futuristic composition. He designed this neo-explosive fragrance and combined natural ingredients for the first time: bergamot, mandarin, cedar, patchouli and vanilla with synthesis of three molecules (Toscanol, Safraleine and Cosmone), which makes a completely different base of the fragrance and contributes to a sensational composition. The result is quite special and can be compared with a new dimension created between time and space.
Toscanol was created by the house of Givaudan and invented to replace chavicol, and its intention is to contribute to intensity and longevity of the composition. It is stable in aromatic compositions where it prolongs strength and durability of aromas. It is very durable, stays as many as two days on the blotter, when you try the fragrance, and it s very useful for modification of lavender aromas and refreshing spicy aromas.
Safraleine is a product by the house of Givaudan, which contributes to unique, hot and twinkling effect and offers a new alternative for spicy combinations.
Safraleine offers hot, powerful, tobacco and leather faces, but its complexity reveals spicy characteristics of natural saffron, enriched with floral rose aspects.
Cosmone introduces rich and intensive musk accords, which decorate the whole composition with elegant aromas. This biologically decomposive molecule increases volume of environment-friendly chemical components, and it was invented in the house of Givaudan.
The perfume Pi Neo will be available from September 2008, with an accompanying line of body care products. The perfume is advertised by Kelly Rippy, and the photographer is Solve Sundsbo.
The perfumer is Francoise Donche