According to Women’s Wear Daily: “Australian actress Cate Blanchett has been confirmed as the new face of Giorgio Armani Parfums, a division of L’Oréal Luxe. Blanchett, who is rehearsing for a play with Isabelle Huppert at the Sydney Theatre Company, will be the face of an advertising campaign for a new eau de parfum called ‘Sí’ that will hit shelves at the end of the summer. The confirmation comes after weeks of unsubstantiated buzz following press reports about a fragrance collaboration between the actress and Giorgio Armani, who have a long-standing professional relationship. Blanchett has often worn Armani creations on the red carpet and openly expressed admiration of him.” Si was launched in 2013. Si was created by Christine Nagel and Julie Masse.
Perfume rating: 3.66 out of 5 with 5003 votes.
Armani launches a new version of the Sì fragrance from 2013, Sì Eau de Toilette that comes out in February 2015. This was preceded by editions Sì Intense and Sì White from 2014. Sì Eau de Toilette is a floral, lighter interpretation of the original. The scent is romantic, fresh, youthful and more energetic. It tells you to say “yes” to simplicity, joy of life, dreams and independence.
The composition is a chypre – floral, based on contrasts. The scent combines fresh notes of “Neo Jungle Essence”, black currant, green pear, Italian bergamot, mandarin and neroli oil with the floral heart of freesia and May rose. A touch of musk, amber wood, vanilla and patchouli end this composition.
The face of the perfume is actress Cate Blanchett. The fragrance is available as 30, 50 and 100 ml Eau de Toilette in nude – pink bottle. The nose behind this fragrance is Julie Masse.
Perfume rating: 3.73 out of 5 with 476 votes.