Sì Passione by Giorgio Armani is a Floral Fruity fragrance for women. Sì Passione was launched in 2017. Sì Passione was created by Christine Nagel and Julie Masse. Top notes are Pear, Black Currant, Pink Pepper and Grapefruit; middle notes are Rose, Pineapple, Heliotrope and Jasmine; base notes are Vanilla, Cedar, Amberwood and Patchouli.
In December 2017, Armani launches a new edition of Sì fragrance from 2013, represented by Hollywood actress Cate Blanchett. Sì Passione is a reinterpretation of the original that gives it a new dimension – described as “an irresistible combination of grace, strength and independent spirit.” Announced as an intense, uncompromising scent, it is made for a confident woman who dares to say yes, and is to embody the red lipstick effect in the bottle.
“Sì Passione is a bright and sensual perfume that emits confidence, seduction, and strength. Bright and fresh in its initial impression, Sì Passione opens with notes of spicy pink pepper, like a burst of adrenaline. After initially drawing attention, sparkling and radiant pear brightens the iconic juicy blackcurrant to add boldness. A floral heart beats passionately with rose and feminine jasmine to create a powerful scent, like a seemingly fragile woman who shows incredible strength when guided by passion. The addition of heliotrope makes this perfume addictive and acts as an invitation to self-indulgence and pleasure. The warm and sensual vanilla and cedarwood dry down mirrors the self-assurance that a swipe of red lipstick can instantly give the wearer.”
Si by Giorgio Armani is a Chypre Fruity fragrance for women. Si was launched in 2013. The nose behind this fragrance is Christine Nagel. Top note is Cassis; middle notes are May Rose and Freesia; base notes are Vanilla, Patchouli, Ambroxan and Woody Notes.
According to Women’s Wear Daily: “Australian actress Cate Blanchett has been confirmed as the new face of Giorgio Armani Parfums, a division of L’Oréal Luxe. Blanchett, who is rehearsing for a play with Isabelle Huppert at the Sydney Theatre Company, will be the face of an advertising campaign for a new eau de parfum called ‘Sí’ that will hit shelves at the end of the summer. The confirmation comes after weeks of unsubstantiated buzz following press reports about a fragrance collaboration between the actress and Giorgio Armani, who have a long-standing professional relationship. Blanchett has often worn Armani creations on the red carpet and openly expressed admiration of him.”