The first version of Dior Homme Sport fragrance came out in 2008. The reformulation of Dior Homme Sport from 2012, made as a more elegant and powdery variation, is replaced by this new edition in February 2017. Dior Homme Sport “rediscovers itself” like a scent of “urban, sophisticated and sexy nonchalance,” guided by the idea of a fast and dynamic lifestyle.
Dior’s in-house perfumer Francois Demachy created all the previous versions of this fragrance. The new version is created with the addition of “extreme” fruits, “explosive” notes, spices, herbs and woods. Citrus accords of lemon, blood orange and grapefruit open the composition. The spicy heart includes notes of pink pepper and nutmeg, lying on the woody base of sandalwood and vetiver.
The bottle was also renovated with a softer color of liquid and a more “refined” packaging. The face of the advertising campaign is actor Robert Pattinson, and the motto is “Life is a Playground.”