Burberry is expending their Burberry Sport line with a fragrant portfolio presented with attractive photos. Inter parfums and Burberry are launching Burberry Sport for Women and Burberry Sport for Men in February 2010. The perfumes accompany the existing sports range of this brand line which includes clothes, glasses, bags, accessories and watches so far.
Sports theme is supported by rubber materials used for package, graphic logo, energetic advertising campaign, as well as juicy compositions. A red rubber glove accompanies each perfume flacon and can be found in outer carton.
As for composition, designers’ wish was to create fragrances in which you can feel movement, dynamics, energy, and feeling of liveliness.
The edition for women was composed as a juicy floral, while the version for men is energetic and citrusy woody. Burberry Sport for Women was created by Olivier Polge and Beatrice Piguet of mandarin and sea salt in the very beginning. A heart encompasses floral notes of magnolia, honeysuckle and petit grain, while a base features solar accords, musk and cedar.
Assortment includes 30, 50 and 75ml EDT, along with shower gel and body lotion for women.
Advertising photos for Burberry Sport campaign feature Lily Donaldson and actor Douglas Booth, who are wearing clothes from Burberry Sport line. Photographer is David Sims. Photos were taken on one of London’s roofs. Burberry Sport for Women was created by Olivier Polge and Beatrice Piquet.
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