Aerin Lauder, Estee Lauder’s granddaughter, founded her lifestyle brand in 2011 and has since been popular for her cosmetics, home items, jewelry and purses. The house is expanding their offer to include perfumes and is launching five of them in 2013. – Gardenia Rattan, Amber Musk, Lilac Path, Ikat Jasmine, and Evening Rose will launch in November. The creator wanted to provide a scent for each mood and time of year.
All fragrances were developed with assistance by Firmenich perfumers. The collection was inspired by fabrics that Aerin uses in her creations. Even the outer boxes feature fabric designs from Lauder’s line. Each bottle is crowned with a differently colored stone that incorporates the color of one of the ingredients in the perfume — green for Gardenia Rattan, pale brown for Amber Musk, pink for Lilac Path, white for Ikat Jasmine and purple for Evening Rose.
Gardenia Rattan is the perfect fragrance for summer, since it blends sparkling marine notes with opulent flowers like gardenia, tuberose and Tahitian tiare, along with amber. Its outer packaging represents a summer garden and features the Aerin’s modern floral design “Sayre,”.
The fragrances arrive on the market in November 2013 and will be available for purchas as 50 ml eau de parfum spray.
Perfume rating: 3.64 out of 5 with 219 votes.